THE REAL PAID MEDIA PROBLEM

Most Dental Ad Accounts Don’t Have A Click Problem.

They have a patient outcome problem.

Platforms report impressions, clicks and leads. But if qualified enquiries, booked appointments and treatment outcomes never feed back into the account, campaigns keep optimising for the cheapest form fill — not the right patient.

DAE connects media decisions to what happens after the lead.

Solve the REAL Problem
Converting Clicks to Leads and Sales

We manage dental paid media as one connected growth system across Google, Meta, landing pages, tracking and patient follow-up. Every channel has a clear role, and every campaign is judged by what happens after the lead.

You see where money is going, which messages create useful enquiries and whether those enquiries progress into booked consultations. No channel silos and no vanity reporting.

Without this, your ads will

Create attention that never converts.

Waste spend across disconnected channels.

Generate leads with no path to becoming patients.

Why?

Dental patients move between search, social proof, websites and follow-up before they book. When each touchpoint is managed separately, intent leaks out of the journey and the platforms optimise toward incomplete outcomes.

Here’s the Difference With DAE

DAE owns the paid-media journey from first impression to patient outcome. We connect Google, Meta, landing pages, conversion tracking and lead progression so each channel improves the performance of the others.

Request Your Free Paid Media Audit →
Mathew McDougall and Lachlan Robertson — DAE co-founders

How DAE Gives Your Practice an Unfair Advantage

Paid media becomes more valuable when search, social, conversion and patient feedback work together instead of competing for credit.

1

Conversion-Focused Landing Pages

Match Every Campaign to Treatment Intent

Each page reflects the service, offer and patient need behind the ad click.

Reduce Friction Across the Journey

Focused layouts, clear calls to action and mobile-first forms make it easier to enquire.

Build Trust Before the Enquiry

Treatment context, credibility and proof help patients feel confident taking action.

2

Connected Google & Meta Management

Give Every Channel a Clear Role

Google captures active demand while Meta creates and nurtures treatment interest.

Coordinate Prospecting and Retargeting

Channel activity works together across the full patient decision journey.

Allocate Spend by Patient Value

Budget follows qualified opportunities instead of whichever platform claims the cheapest lead.

3

Tracking, Qualification & Optimisation

Measure Meaningful Enquiries

Calls and forms are tracked cleanly without inflating results with soft conversions.

Connect Lead Progression

Qualification, booking and attendance signals inform media decisions.

Improve Using Quality—not Volume

Campaigns optimise toward the enquiries your practice can actually convert.

The Harsh Truth

More traffic is not the goal. Better patient opportunities are. DAE builds every campaign around the full path from click to consultation.

Request Your Free Paid Media Audit →

How We Turn Paid Media Clicks Into Patient Revenue

1

Create & Capture Demand

Google for active treatment searches

Meta for demand creation and education

Retargeting across the decision journey

2

Convert Attention Into Enquiries

Treatment-specific messaging

Focused landing pages and forms

Clear measurement across channels

3

Optimise Toward Patient Value

Qualification and booking signals

Channel-level budget decisions

Creative and search insights shared

Request Your Free Paid Media Audit →

Our Promise to You

We do not run isolated campaigns and call the job finished. DAE connects media, conversion, tracking and patient progression so your practice can see what is creating genuine growth.

Request Your Free Paid Media Audit →
01

Paid Media & Tracking Audit

Audit Google, Meta, landing pages, conversion tracking and lead handling.

ClarityThe real growth gaps exposed
02

Channel Strategy

Define how search, social and retargeting work together for each treatment.

DirectionEvery channel has a role
03

Campaign & Landing Page Build

Create campaigns, offers and pages designed around treatment intent and patient fit.

ConversionMessage and journey aligned
04

Lead Qualification & Follow-Up

Connect campaigns to fast response, qualification and booking workflows.

ProgressionGood enquiries move forward
05

Revenue-Led Optimisation

Use patient quality, attendance and revenue signals to guide budget and creative.

OutcomeSpend follows real value
DAE connects the full paid-media journey.Google, Meta, landing pages, tracking and patient outcomes work as one system—not five disconnected services.
WHY DAE PAID MEDIA

Most Agencies Report On Platforms. We Optimise Around Patient Outcomes.

Dental paid media should do more than make dashboards look busy. DAE connects Google Ads, Meta Ads, landing pages and conversion tracking to the patient journey your clinic can actually see.

Typical Agency

Optimises for cheap lead volume
Reports platform metrics in isolation
Sends traffic to generic website pages
Treats Google and Meta as separate silos
Limited visibility after form submission
Generic creative and treatment messaging
Long-term lock-in contracts

Dental Appointment Engine

Optimises towards qualified patient opportunities
Connects clicks, enquiries and appointment outcomes
Builds focused landing pages around campaign intent
Coordinates Google Ads and Meta Ads strategy
Feeds real lead-quality signals into optimisation
Creates dental-specific campaign messaging
No lock-in contracts
FREE ACCOUNT AUDIT

Know What To Fix Before You Spend More.

Get a clear view of wasted spend, tracking gaps, landing-page friction and the fastest opportunities to improve.

Request Your Free Audit →
DENTAL PAID MEDIA MANAGEMENT

Google Ads, Meta Ads &
Tracking We Manage

One dental paid media partner across campaign strategy, creative direction, landing pages, tracking and ongoing optimisation.

Google Ads Management For Dentists

Capture high-intent patients actively searching for the treatments your clinic wants to grow.

We manage keywords, search terms, ad copy, bidding, budgets and service-specific landing-page alignment.

Meta Ads Management For Dentists

Build demand with treatment-led creative that makes your clinic relevant before a patient starts comparing providers.

We manage audiences, creative testing, offers, retargeting and the journey from scroll to enquiry.

Tracking & Patient Attribution

Know which campaigns generate qualified enquiries, booked appointments and real treatment opportunities.

We connect conversion tracking, CRM stages and lead-quality feedback so optimisation has better signals.

THE REAL DIFFERENCE

Cost Per Lead Is Useful. Patient Outcomes Are Better.

A cheap lead that never answers, qualifies or attends is not efficient media.

DAE uses the full patient journey to guide targeting, creative, landing pages and budget — so every optimisation has commercial context.

Get Your Free Paid Media Audit →
CAMPAIGNS BUILT AROUND REAL DEMAND

Paid Media For The Dental Services That Matter Most.

We shape channel, message, landing page and budget around the treatment opportunity — because implant demand behaves differently from emergency, cosmetic or general dentistry demand.

01

Dental Implants

High-intent search, education-led creative and qualification-aware landing pages for considered treatment decisions.

02

Invisalign & Clear Aligners

Demand generation and search capture built around local competition, patient fit and consultation intent.

03

Cosmetic Dentistry

Visual Meta creative and high-intent Google campaigns for veneers, smile makeovers and cosmetic consultations.

04

New Patient Growth

Local acquisition campaigns designed to create a dependable flow of relevant general dentistry enquiries.

05

Emergency Dental

Fast, location-focused search coverage for patients who need immediate help and a clear booking pathway.

06

Multi-Location Clinics

Budget, campaign and reporting structures that show what is working by treatment, location and patient outcome.

Matt McDougall and Lachlan Robertson

Performance Marketing
Built For Dental Growth

Matt McDougall

Co-Founder & Performance Systems

Lachlan Robertson

Co-Founder & Dental Growth Strategy

DAE combines $25M+ in managed ad spend with dental-specific campaign, landing-page and patient-progression experience. We built one accountable system to connect media decisions with the outcomes clinics care about.

DENTAL PAID MEDIA FAQs

What Clinics Ask Before Handing Over The Ad Account.

Clear answers on Google Ads, Meta Ads, tracking, ownership and how DAE measures performance.

What does dental paid media management include?

DAE manages strategy, campaign builds, budgets, bidding, search terms, audiences, creative testing, landing-page alignment, conversion tracking and ongoing optimisation across Google Ads and Meta Ads.

Should a dental clinic use Google Ads, Meta Ads or both?

It depends on the treatment and market. Google is strong for existing search demand; Meta can create and nurture demand with visual, treatment-led creative. Many clinics benefit from a coordinated mix rather than treating the channels separately.

How does DAE measure campaign performance?

We report platform metrics, but we aim to connect them to qualified enquiries, booked appointments, attended consultations and treatment opportunities. That gives campaign decisions more commercial context than cost per lead alone.

Can DAE manage our existing ad accounts?

Yes. We can audit and work inside your existing Google and Meta accounts, so your clinic retains account ownership, history and data. Where the current structure is limiting performance, we will explain what should change and why.

Do you build landing pages and tracking?

Yes. Campaign performance depends on what happens after the click, so DAE can create focused service landing pages, configure conversion tracking and connect lead-quality feedback to your reporting workflow.

Do you require a long-term contract?

No. DAE does not rely on long lock-in contracts. Scope, media budget and notice terms are agreed clearly before launch so both sides know what is being managed.

Still deciding what your clinic needs? Start With A Free Account Audit →

Ready To Make Your
Ad Spend Accountable?

Book a free paid media audit and we’ll show you where budget is leaking,
what to fix first and how to connect campaigns to patient outcomes.

Request Your Free Audit →

REACH OUT AND GET STARTED

Tell Us About Your Clinic

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