DENTAL PAID MEDIA FAQs
What Clinics Ask Before Handing Over The Ad Account.
Clear answers on Google Ads, Meta Ads, tracking, ownership and how DAE measures performance.
What does dental paid media management include?
DAE manages strategy, campaign builds, budgets, bidding, search terms, audiences, creative testing, landing-page alignment, conversion tracking and ongoing optimisation across Google Ads and Meta Ads.
Should a dental clinic use Google Ads, Meta Ads or both?
It depends on the treatment and market. Google is strong for existing search demand; Meta can create and nurture demand with visual, treatment-led creative. Many clinics benefit from a coordinated mix rather than treating the channels separately.
How does DAE measure campaign performance?
We report platform metrics, but we aim to connect them to qualified enquiries, booked appointments, attended consultations and treatment opportunities. That gives campaign decisions more commercial context than cost per lead alone.
Can DAE manage our existing ad accounts?
Yes. We can audit and work inside your existing Google and Meta accounts, so your clinic retains account ownership, history and data. Where the current structure is limiting performance, we will explain what should change and why.
Do you build landing pages and tracking?
Yes. Campaign performance depends on what happens after the click, so DAE can create focused service landing pages, configure conversion tracking and connect lead-quality feedback to your reporting workflow.
Do you require a long-term contract?
No. DAE does not rely on long lock-in contracts. Scope, media budget and notice terms are agreed clearly before launch so both sides know what is being managed.