THE REAL GOOGLE ADS PROBLEM

Most Dental Google Ads Accounts Don’t Have A Click Problem.

They have a patient outcome problem.

Google Ads reports impressions, clicks and conversions. But if qualified enquiries, booked appointments and treatment outcomes never feed back into the account, bidding keeps optimising for the easiest conversion — not the right patient.

DAE connects Google Ads decisions to what happens after the lead.

Solve the REAL Problem
Converting Clicks to Leads and Sales

We manage dental Google Ads from the search term through to the patient outcome. That means campaign strategy, landing-page alignment, conversion tracking and ongoing optimisation are treated as one connected system.

You see where budget is going, which searches create useful enquiries and whether those enquiries progress into booked consultations. No vanity reporting—just clear numbers tied to patient growth.

Without this, your ads will

Drive clicks that never convert.

Waste budget on low-intent searches.

Count form fills that never become patients.

Why?

Patients searching for treatment want the right service, in the right location, with a clear reason to choose your practice. Generic campaigns and disconnected landing pages create friction at the moment intent is highest.

Here’s the Difference With DAE

We own more than the ad account. DAE connects search strategy, treatment-specific landing pages, conversion tracking and patient-quality feedback so every part of the journey is working toward booked consultations.

Request Your Free Google Ads Audit →
Mathew McDougall and Lachlan Robertson — DAE co-founders

How DAE Gives Your Practice an Unfair Advantage

Google Ads can be one of the fastest ways to grow a dental practice—but only when search intent, conversion experience and patient outcomes are managed together.

1

Intent-Matched Landing Pages

Speak Directly to Treatment Intent

Each page mirrors the service, language and questions behind the patient’s search.

Remove Friction From the Journey

Focused layouts, clear calls to action and relevant next steps make it easier to enquire.

Build Trust Before the Enquiry

Credibility, treatment context and proof help patients feel confident taking action.

2

Expert Dental Google Ads Management

Search Terms Reviewed Continuously

We monitor what patients actually type and refine targeting around valuable intent.

Budget Protected From Waste

Negatives, bidding, location controls and schedules reduce spend on poor-fit searches.

Decisions Explained Clearly

You see what changed, why it changed and how it connects to patient outcomes.

3

Tracking & Patient-Outcome Feedback

Measure Meaningful Enquiries

Calls and form submissions are tracked as leads—not page views or soft interactions.

Connect Bookings and Attendance

Patient progression feeds back into campaign and budget decisions.

Optimise Toward Real Value

Spend moves toward treatments and searches creating qualified opportunities.

The Harsh Truth

More traffic is not the goal. Better patient opportunities are. DAE builds every campaign around the full path from click to consultation.

Request Your Free Google Ads Audit →

How We Turn Google Ads Clicks Into Patient Revenue

1

Capture High-Intent Searches

Treatment-led campaign architecture

Local and decision-stage keyword targeting

Disciplined search-term control

2

Convert Clicks Into Enquiries

Message-matched landing pages

Clear offers and conversion paths

Reliable call and form tracking

3

Optimise Toward Patient Value

Lead-quality feedback

Booking and attendance signals

Budget allocated to genuine outcomes

Request Your Free Google Ads Audit →

Our Promise to You

We do not optimise Google Ads to make the platform dashboard look good. We optimise toward qualified enquiries, booked consultations and treatment opportunities your practice can actually value.

Request Your Free Google Ads Audit →
01

Google Ads & Tracking Audit

Audit account structure, search intent, conversion actions and the path from click to patient.

ClarityWaste and tracking gaps exposed
02

Campaign Architecture

Build treatment-led campaigns around location, intent, economics and patient fit.

IntentBudget follows valuable searches
03

Intent-Matched Landing Pages

Connect each search theme to a focused page, message and next step.

ConversionMessage matched to demand
04

Launch & Search-Term Control

Launch with disciplined bidding, negatives, schedules and ongoing query review.

ControlSpend protected from waste
05

Patient-Outcome Optimisation

Use lead quality, bookings and attendance data to improve bids and allocation.

OutcomePerformance tied to patients
DAE makes Google Ads accountable.We connect search demand, conversion tracking and patient outcomes so the account learns from what actually creates value.
WHY DAE GOOGLE ADS

Most Agencies Optimise For Conversions. We Optimise Around Patient Outcomes.

Dental Google Ads should do more than generate form fills. DAE connects search terms, bidding, landing pages and conversion tracking to the patient journey your clinic can actually see.

Typical Agency

Optimises for cheap lead volume
Reports platform metrics in isolation
Sends traffic to generic website pages
Uses one-size-fits-all campaign structures
Limited visibility after form submission
Generic keywords, ads and treatment messaging
Long-term lock-in contracts

Dental Appointment Engine

Optimises towards qualified patient opportunities
Connects clicks, enquiries and appointment outcomes
Builds focused landing pages around campaign intent
Aligns search campaigns with landing pages and tracking
Feeds real lead-quality signals into optimisation
Builds dental-specific keyword and ad alignment
No lock-in contracts
FREE ACCOUNT AUDIT

Know What To Fix Before You Spend More.

Get a clear view of wasted Google Ads spend, tracking gaps, landing-page friction and the fastest opportunities to improve.

Request Your Free Google Ads Audit →
DENTAL GOOGLE ADS MANAGEMENT

Google Ads Management &
Tracking Built For Dentists

One dental Google Ads partner across search strategy, landing pages, conversion tracking and ongoing optimisation.

High-Intent Search Campaigns

Capture high-intent patients actively searching for the treatments your clinic wants to grow.

We manage keywords, search terms, ad copy, bidding, budgets and service-specific landing-page alignment.

Landing Pages & Conversion

Turn high-intent searches into relevant next steps with focused pages matched to each treatment and campaign.

We align ad copy, page messaging, forms and calls-to-action so intent does not leak after the click.

Tracking & Patient Attribution

Know which campaigns generate qualified enquiries, booked appointments and real treatment opportunities.

We connect conversion tracking, CRM stages and lead-quality feedback so optimisation has better signals.

THE REAL DIFFERENCE

Cost Per Lead Is Useful. Patient Outcomes Are Better.

A cheap lead that never answers, qualifies or attends is not efficient media.

DAE uses the full patient journey to guide keywords, bidding, landing pages and budget — so every optimisation has commercial context.

Get Your Free Google Ads Audit →
SEARCH CAMPAIGNS BUILT AROUND REAL DEMAND

Google Ads For The Dental Services That Matter Most.

We shape keywords, search intent, landing pages and budget around each treatment opportunity — because implant demand behaves differently from emergency, cosmetic or general dentistry searches.

01

Dental Implants

High-intent search, treatment-specific ads and qualification-aware landing pages for considered implant decisions.

02

Invisalign & Clear Aligners

Search campaigns built around local competition, treatment fit and consultation intent.

03

Cosmetic Dentistry

High-intent Google campaigns for veneers, smile makeovers and cosmetic consultations.

04

New Patient Growth

Local search campaigns designed to create a dependable flow of relevant general dentistry enquiries.

05

Emergency Dental

Fast, location-focused search coverage for patients who need immediate help and a clear booking pathway.

06

Multi-Location Clinics

Search budgets, campaign structures and reporting that show what is working by treatment, location and patient outcome.

Matt McDougall and Lachlan Robertson

Google Ads Expertise
Built For Dental Growth

Matt McDougall

Co-Founder & Performance Systems

Lachlan Robertson

Co-Founder & Dental Growth Strategy

DAE combines $25M+ in managed ad spend with dental-specific search strategy, landing-page and patient-progression experience. We connect Google Ads decisions with the qualified enquiries, booked consultations and patient outcomes clinics care about.

DENTAL GOOGLE ADS FAQs

What Clinics Ask Before Handing Over Their Google Ads.

Clear answers on campaign structure, tracking, account ownership and how DAE measures Google Ads performance.

What does dental Google Ads management include?

DAE manages search strategy, campaign builds, budgets, bidding, keywords, search terms, ad copy, landing-page alignment, conversion tracking and ongoing optimisation inside Google Ads.

Which Google Ads campaigns work best for dental clinics?

It depends on the treatment, location and available search demand. Search campaigns usually provide the clearest starting point, supported by treatment-specific landing pages, conversion tracking and carefully controlled remarketing where appropriate.

How does DAE measure Google Ads performance?

We report platform metrics, but we aim to connect them to qualified enquiries, booked appointments, attended consultations and treatment opportunities. That gives campaign decisions more commercial context than cost per lead alone.

Can DAE manage our existing Google Ads account?

Yes. We can audit and work inside your existing Google Ads account, so your clinic retains ownership, history and data. Where the current structure is limiting performance, we will explain what should change and why.

Do you build landing pages and conversion tracking?

Yes. Google Ads performance depends on what happens after the click, so DAE can create focused service landing pages, configure conversion tracking and connect lead-quality feedback to your reporting workflow.

Do you require a long-term contract?

No. DAE does not rely on long lock-in contracts. Scope, media budget and notice terms are agreed clearly before launch so both sides know what is being managed.

Still deciding what your clinic needs? Start With A Free Google Ads Audit →

Ready To Make Your
Google Ads Accountable?

Book a free Google Ads audit and we’ll show you where search budget is leaking,
what to fix first and how to connect campaigns to patient outcomes.

Request Your Free Google Ads Audit →

REACH OUT AND GET STARTED

Tell Us About Your Clinic

Share a few details and we’ll review where your acquisition, qualification, and booking process may be leaking consultations.